It’s been said over and over again: designing websites in Flash is a bad idea, traffic-wise. The SEO-related reasons for this have been discussed to death for the past several years, (as in your site is useless to search engines when it’s Flash-based). Yeah, yeah, we know – that one-liner is all we have to say about that.

Another significant reason it can pay to keep Flash out of your website design is it would prevent you from taking advantage of the Pinterest traffic craze.

Though many Web business owners may not know how they can use Pinterest as part of a website traffic strategy, most know the popular site has a lot of potential.

Pinterest is based on the concept of allowing users to “pin” or “earmark” interesting photos to share with their own following. It is, therefore, obvious this type of image sharing would not be possible if your website’s images are presented in Flash.

Here is one truly heartbreaking story from a site owner whose website was created almost entirely (more than 70 percent) in Flash: “My website was created in 2009. I’m not a technologically-advanced person and, at that time, I thought having my site done in Flash would make my site look pretty. And for that time, it did. I would receive a few leads from my website every week. However, since then, Google has changed its algorithm, Flash has become outdated, and I’ve stopped receiving any leads directly from my website. My site doesn’t appear in the first few search results, much less the first couple pages.”

Ouch.

“You told me this wasn’t about SEO. What does this have to do with traffic potential from Pinterest?“

Lots.

Flash is a sort of streaming animation. Just as it’s impossible to share an egg or some flour once those ingredients have been made into a pancake, it’s equally as impossible to save, share, or earmark images used in a Flash animation without sharing the entire animation.

And while Pinterest is nowhere near the be-all and end-all of online traffic generation, why sabotage an avenue that could be really lucrative for your business, simply because you stubbornly refuse to give Flash its walking papers?

Should a solid Pinterest business marketing strategy be incorporated into your promotional arsenal?

Yes, if it’s feasible for your business and personality type. Check out this site for some great information.

With the latest Google updates, website owners who used an “all eggs, one basket” approach to website traffic are now literally clamoring to stay afloat. You’ve read the reports. Where people were killing it (that’s a good thing) in traffic and income from Google before, they’re now desperately seeking ways to bring traffic and sales back to sustainable levels.

Check out another alarming and, literally, astounding admission from one disheartened business owner: “I have a website that has thousands of products… and I’ve lost 85 percent of my Google organic traffic.”

Wow. And I continue to hear similar desperation and sadness in the words of these and other Web business owners who either relied too heavily on Flash for their website design, (or on search engine traffic as their sole strategy – or both).

Consider what could have happened if you had been solely dependent upon the income and traffic from your website to pay your mortgage and one Google algorithm change led to the foreclosure of your home?

While I wish it hadn’t, this has, inevitably, happened to some. My heart goes out to them. Let us learn from those experiences and commit to diversifying our website traffic strategies to prevent such livelihood crippling occurrences.

Implementing the ever-growing Pinterest social media site into your business’ marketing strategy, (again, when suitable for your business/personality type), can be a great idea.

Check out the amazing blog and infographic from Internet Marketing Inc. to learn about Pinterest’s growth rates, user demographics and tips on using Pinterest to help get the word out about your website.


Harmony Major began building business websites and marketing online in 1999, converting her e-biz to full-time in less than one year – at age 19. These days, she does simple, conversion-focused websites and redesigns for service professionals, non-profits, and minority- and woman-owned businesses. Find Harmony at: ExcellentPresence.com or blog: http://blog.excellentpresence.com/